Successful Launch:
New Vancouver Metrotown Store
In 2024, DECATHLON, a global leader in sports retail, expanded its presence in Canada with a brand-new store in Vancouver Metrotown, one of British Columbia’s top shopping destinations. To create a visually striking and immersive in-store experience, Decathlon needed high-quality graphics that would elevate branding, enhance wayfinding, and captivate customers. Entrusted with this mission, Mister Decals proudly partnered with Decathlon to design, produce, and install all graphics for this flagship location, ensuring a seamless and impactful launch.
Project Scope
The Decathlon Metrotown project involved comprehensive graphic production and installation, covering a variety of elements, including:
Large-Scale Wall Murals to reflect Decathlon's active lifestyle branding.
Wayfinding Signage to ensure a smooth customer journey within the store.
Window Graphics for storefront appeal and brand presence.
Product Display Graphics to reinforce Decathlon’s commitment to quality and innovation.
Informational And Promotional Signage to communicate key offers and policies.
This project required a meticulous approach to ensure that every visual element aligned with Decathlon’s brand standards while being durable, vibrant, and flawlessly installed.
Challenges & Solutions
Like any large-scale retail graphic project, this endeavor came with its own set of challenges:
Tight Deadlines: The store had a fixed opening date, necessitating precise scheduling and execution. Mister Decals managed this by implementing a structured workflow, ensuring production and installation phases were completed efficiently without compromising quality.
Coordination with Multiple Stakeholders: The project required seamless collaboration between Decathlon’s team, contractors, and store designers. Through clear communication and agile project management, Mister Decals ensured all branding elements were aligned and delivered on time.
Large-Scale Graphics Installation: Given the store’s size, installing large-format graphics required careful planning. Mister Decals's experienced installation team used advanced techniques and high-quality materials to achieve a perfect fit and long-lasting results.
Execution & Outcome
The project involved:
Material Selection: Mister Decals used premium, high-resolution print materials with protective laminates to ensure longevity and durability.
Precision Printing: Using state-of-the-art printing technology, every graphic maintained its intended vibrancy and clarity.
Seamless Installation: Our expert installation team executed the process with precision, ensuring a flawless finish with no bubbles, wrinkles, or misalignments.
The final result was a visually stunning retail space that fully embodied Decathlon’s brand identity. Key outcomes included:
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A highly immersive in-store experience for customers, reinforcing Decathlon’s commitment to sports and adventure.
Positive feedback from both Decathlon’s management and customers, praising the graphics' quality and the efficiency of the installation.
Strengthened collaboration between Mister Decals and Decathlon, setting the stage for future partnerships.
The Decathlon Vancouver Metrotown project exemplified Mister Decals’s expertise in delivering high-quality, large-format retail graphics under tight deadlines. Through strategic planning, innovative solutions, and precise execution, Mister Decals played a key role in helping Decathlon establish a strong brand presence in one of Canada’s most competitive retail environments. This case study serves as a testament to Mister Decals’s ability to handle complex retail branding projects with efficiency and excellence.